The idea of this campaign was to bring the archival V&A pattern to life within the renowned Mulberry silhouettes through animation. Three distinct animations were created at 24fps and set upon a virtually created 3D setting optimised for multiple aspect ratios for multi-channel rollout. Stills were also captured within the 3D environment to support across channels.
There may be no better way to communicate what we do than through images. As you browse our site, take a few moments to let your eyes linger here, and see if you can get a feel for our signature touch.
There may be no better way to communicate what we do than through images. As you browse our site, take a few moments to let your eyes linger here, and see if you can get a feel for our signature touch.
The idea of this campaign was to bring the archival V&A pattern to life within the renowned Mulberry silhouettes through animation. Three distinct animations were created at 24fps and set upon a virtually created 3D setting optimised for multiple aspect ratios for multi-channel rollout. Stills were also captured within the 3D environment to support across channels.
WORK
The campaign went live across V&A online and in-store, syncing with the product launch on Mulberry.com and Mulberry stores across London. The pre-launch landed for existing V&A and Mulberry subscribers before being opened publicly. Influencers were also provided with key pieces as part of the exhibition private press view.