The Fall/Winter capsule collection of BECKHAM x BOSS. The collection presents a natural evolution of our debut collaboration, with the collection and campaign messaging falling under the banner of 'Heritage, redefined.' The collection, and subsequent campaign enables David’s personal style shine through, while keeping a classic BOSS feeling at its core.
THE CAMPAIGN
The primary campaign objective was to drive awareness of the co-designed capsule, with the secondary foundational being to drive the Beckham credibility within the fashion world with a view towards a long-term partnership.
The idea of this campaign was to bring the archival V&A pattern to life within the renowned Mulberry silhouettes through animation. Three distinct animations were created at 24fps and set upon a virtually created 3D setting optimised for multiple aspect ratios for multi-channel rollout. Stills were also captured within the 3D environment to support across channels.
WORK
The campaign went live across V&A online and in-store, syncing with the product launch on Mulberry.com and Mulberry stores across London. The pre-launch landed for existing V&A and Mulberry subscribers before being opened publicly. Influencers were also provided with key pieces as part of the exhibition private press view.
