As part of the V&A exhibition Bags:Inside Out, sponsored by Mulberry, Mulberry and the V&A collaborated to create this unique accessories collection inspired by a 20th century floral furnishing fabric held in the V&A's archive. The opulent chinoiserie-style pattern brought visual rigour to some of Mulberry's most iconic silhouettes, creating timeless accessories steeped in design history.
The idea of this campaign was to bring the archival V&A pattern to life within the renowned Mulberry silhouettes through animation. Three distinct animations were created at 24fps and set upon a virtually created 3D setting optimised for multiple aspect ratios for multi-channel rollout. Stills were also captured within the 3D environment to support across channels.
The idea of this campaign was to bring the archival V&A pattern to life within the renowned Mulberry silhouettes through animation. Three distinct animations were created at 24fps and set upon a virtually created 3D setting optimised for multiple aspect ratios for multi-channel rollout. Stills were also captured within the 3D environment to support across channels.
WORK
The campaign went live across V&A online and in-store, syncing with the product launch on Mulberry.com and Mulberry stores across London. The pre-launch landed for existing V&A and Mulberry subscribers before being opened publicly. Influencers were also provided with key pieces as part of the exhibition private press view.
