DROP 2

 

The design inspiration of Drop 2 is a complete re-think of clothing. I genuinely believe footwear is such an untapped area with regards to creative innovation, and that’s something I ultimately wish to change with this brand, with the added gravitas that the designs will not solely be produced digitally, but also physically. 

The range reimagines the traditional button-down shirt, trench coat, double-breasted jacket, hoodie, and more. The colorways tap into those traditionally held with these garments, offering a real connection between the old and the new. 
Each design will bear what will become the quintessential ‘P’ heel as a consistent brand identifier, which also serves as a structural aid to the shoe. As per the design process, the animated NFTs will feature the model walking from left to right, in order for the ‘P’ to be realized visually.