SKI CHALLENGE
As part of the Hahnenkamm Races in Kitzbühel, Austria, the BOSS brand also extended its partnership with 'Ski Challenge' (powered by Zeppelin Studio) for the 2023-24 ski season. The game featured prominent BOSS branding across key races, and also featured the option of building in-game tokens allowing for the token purchase of key BOSS campaign looks from the BOSS x Perfect Moment capsule collection.
The goal behind the integration of the gaming component was to authentically build BOSS brand awareness into the ski/gaming communities, with a view towards overarching awareness goals as well as the wider organizational strategic objective for the BOSS brand to lead in digital as a world-leading premium tech-driven fashion platform.
THE BOSS x PERFECT MOMENT IN-GAME LOOKS
The BOSS Collaborations Team worked with Zeppelin Studio to best represent the BOSS x Perfect Moment key press looks in-game. The individual pieces were integrated to the in-game skiwear store, where the user accumulation of in-game tokens would allow for purchase to wear in-game.
IN-MARKET ACTIVATION
The game was integrated to the BOSS x Perfect Moment pop-up store located at the Hahnenkamm Races in Kitzbühel, where guests could challenge one another to win exclusive prizes, including the ultimate prize of a full BOSS x Perfect Moment look.
