As part of the headline exhibition of 2021, Alice: Curiouser and Curiouser, the V&A curated a product range dedicated to the exhibition, to be sold online and in-store. The range comprised of a number of specifically commissioned items by artists such as Kristjana S. Williams and existing pieces by renowned designers such as Alex Monroe and Tatty Devine. The idea of the campaign was to marry the range to the story of Alice, bolstering the hype around the exhibition itself. This was delivered in a multi-channel six-part series, accompanied with both lifestyle and still life photography to complement.
WORK
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Reviewed the product range in it's entirety and brainstormed campaign design.
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Storyboarded the six-part series to take place within the V&A itself.
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Liaised with external Photographer to bring together both lifestyle and still life shoot, including procurement of talent, stylists, florists and creatives.
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Coordinated with the Film Director and Photographer to capture the range correctly on shoots.
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Approved and distributed final assets across channels (online/in-store/social/PPC).
